Netflix Offers a Free Movie Stream to Attract Ne
Netflix is offering a free movie to folks in the U.S. in the hope of scoring some new subscribers.
This is the first time for Netflix to offer a free movie to non-members in the U.S., but not the first time that it has deployed the tactic globally. In the U.K. last year, for example, it offered a free stream of the opening episode of season three of The Crown. Other freebies have so far been offered to folks in India and South America.
So why has the streaming company suddenly decided to offer free content in its home country? Well, the data from previous efforts must show that the strategy produces positive results in the form of new subscribers.
For the final three months of 2019, Netflix missed its forecast for U.S. subscriber growth, adding 423,000 new members, down from 1.53 million a year earlier. Globally, however, it beat expectations, adding 8.3 million subscribers, 1.3 million more than forecast.标签：